![]() ![]() You can find the tracking ID in the admin section of your account. This will be a snippet of code that links your GA account with your website. Once you’ve done that, you’re going to have to find your Google Analytics tracking ID. If you need help with that, be sure to check out our article on how to set up Google Analytics. Set up Google Analytics if you haven’t already. Step 1: Link your site to Google Analytics If you follow the steps below, you’ll be able to do that (mostly) pain-free. You don’t need a masters degree in computer engineering to do some basic backend coding on your website. How to set up event tracking manuallyīetween the two methods, this one is the trickiest-but by no means impossible. Now that you have a good idea about what event tracking is-and how it works-let’s jump into the two ways you can set it up. That means when it’s embedded onto a webpage, it’ll send information and metrics regarding the event you want to record back to your GA account in the form of an event report. A numerical value you can assign to a tracking element.Īll of the above information is sent to your Google Analytics account via the event tracking code. name of the video users play, title of the ebook users download). Supplementary information about the event that you’re tracking (e.g. The type of interaction you want to record (e.g. The name that you give the elements you want to track (e.g. Whenever users interact with that element, the code tells Google Analytics to record the event.Īnd there are four different components that go into your event tracking code: How does event tracking work?Įvent tracking leverages a custom code snippet that you add to the elements that you want to track on your website. Now that we know exactly what Google Analytics event tracking is used for, let’s take a look at how it tracks the events. When you couple it with your Google Analytics goals, event tracking can help prove the ROI of a marketing campaign. How much time users spend watching a video.Some other things you can record using event tracking: So Google Analytics event tracking is just the way GA measures and records a variety of different metrics related to visitor engagement with these elements.įor example, if you want to see how many people download a PDF you have on your website, you can set it up so that Google Analytics records that event every time it happens. “ Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.”Įlements can include things like buttons, videos, light boxes, images, and podcasts. “Events are user interactions with content that can be tracked independently from a web page or a screen load,” according to Google. To understand Google Analytics event tracking, you first have to understand what an “Event” is. What is Google Analytics event tracking used for? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.
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